Apr 18, 2007
Show me your mobile phone, and I tell you who you are!
by Bernhard Schindlholzer, follow me on Twitter
Here are the results of a study done by Panorama together with Nielsen Media Research that concludes that “while all makes of mobiles have a wide spread of customer types some groups are more attracted to certain brands than others.”
What your mobile phone says about you:
Nokia
- Family-minded
- Middle aged managers
- Balance seekers
- Health conscious
Motorola
- Fashion conscious
- Under 24
- Fun seekers
- Individualistic
Sony Ericsson
- Ambitious young men
- Professionals
- Success driven
- Individualistic
LG
- Favourite of mums
- Stay-at-home parents
- Success driven
- Harmony seekers
Samsung
- Young women
- Career focused
- Success driven
- Fun seekers
Does it match? Just look around your friends and colleagues and decide for yourself.


Subscribe to the Customer Experience Labs RSS Feed
No Comments, Comment or Ping
Reply to “Show me your mobile phone, and I tell you who you are!”