The hype around the iPhone that reached its peaked in the beginning of this year cooled down a little bit in the last weeks. But with the launch date coming closer Apple is turning up the volume of their PR machinery.

In order to prepare the masses for the launch they published a few ads on their web-site, the low quality version can be seen below.

Now I can’t help and feel that Apple is setting expections seriously high for the iPhone. Using the mobile phone looks just too smooth to be true (even though consumers are aware that advertisements are staged). Then again - I suppose the marketing guys at Apple know what they are doing and are aware of the consequences, if the real iPhone won’t deliver the promised usability.

Judge for yourself, here are the videos:

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