My review of the book “The 25 most common sales mistakes and how to avoid them” got featured at the Small Business Issues Blog Carnival - Edition 7.

Bernhard Schindlholzer is a Ph.D. Student and Research Associate. The Customer Experience Labs is not about finding the ultimate truth - it’s about starting conversations. The 25 most common sales mistakes and how to avoid them talks about sales mistakes EVEN if you are not a sales person. “When you are giving a presentation to your boss about your latest project or a new business idea and trying to get funding and additional support - this is just as much a selling process as selling life insurance…”

Comment: Some really great tips Bernhard. Lack of listening and Not showing competitive spirit - these are the two top mistakes I have seen sales people make. Very few sales people listen - you have to hold them by their neck and tape their mouth shut (figuratively speaking, of course) and say “LISTEN to me”. I even had a sales person tell me once, “You do not know what you need. My product is what you need.”

 

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