Once again a great talk at the TED conference by John Maeda, Associate Director of Research at MIT’s Media Lab, spreading his philosophy of elegant simplicity.

“The MIT Media Lab’s John Maeda lives at the intersection of technology and art — a place that can get very complicated. Here, he talks about paring down to basics, and how he creates clean, elegant art, websites and web tools. In his book Laws of Simplicity, he offers 10 rules and 3 keys for simple living and working — but in this talk, he boils it down to one simply delightful way to be.”

I especially like this statement from his talk when he defines what simplicity really means:

“Simplicity is about living life with more enjoyment and less pain”

This could be also applied to designing customer experiences since most people think of customer experiences as about “big-bang-fancy-firework” interactions when it is actually about “more enjoyment and less pain” for your customers.

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