The Design Management Institute offers an interesting article titled "Innovation, Growth, and Getting to Where You Want to Go" written by Ryan Jacoby and Diego Rodriguez, two Business Factor Consultants from IDEO.

Design thinking is a crucial business asset—one that can, indeed, move a company forward and improve the bottom line. To optimize this impact, Ryan Jacoby and Diego Rodriguez advise thoughtfully structuring the innovation process. They stress working on projects that improve people’s lives, and they present a “ways to grow”model that helps managers direct and assess innovation efforts.

 

The have also included a nice chart detailing their understanding of potential innovation outcomes and the impact on organic growth.

Organic growth can emerge from every quadrant of Ways to Grow. Use this tool to a) identify the type of growth you intend to create, b) to recognize the scope of that challenge and deploy an appropriate innovation process, and c) to assess your portfolio of innovation efforts.

A few more key messages of the article:

You must uncover human needs to design compelling user value propositions.

In order to deliver on the value proposition, will we—or could we—use technologies that are new to our organization or to the people who will use them?

Download the full article.

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