Cap Gemini published a study in 2007 titled “Future Consumer: How Shopper Needs and Behavior Will Impact Tomorrow’s Value Chain”.

The vision report titled “2016: The Future Value Chain,” published in late 2006 by the Global Commerce Initiative (GCI), Capgemini and Intel, describes the trends and developments that will impact the consumer products and retail industry over the next 10 years, with consumer behavior being a key driver of these changes.

This new report presents the results of Capgemini’s “Future Consumer” research. This study was designed to test some of the main hypotheses stemming from the “2016” report, including:

• Health and wellness will be key factors influencing consumer behavior.
• Consumers will increasingly consider sustainability aspects in their buying decisions.
• Consumers will become smarter in using new technologies.
• Consumers will expect to enter a true dialogue with companies, and will be willing to provide relevant information.
• Consumers increasingly will value personalization.
• Physical stores will remain important, but the online channel will grow rapidly.
• Consumers will increasingly demand the option of home delivery.

Some interesting charts in the chapter “Consumer Behavior: Using Technology, Expecting a Personalized Approach”:

Download the full report.