trendwatching.com, the Amsterdam-based trendwatching agency, has published a new Trendreport titled “Free Love” which is all about the ongoing rise of ‘free stuff’, and the brands already making the most it.

 

FREE LOVE: the ongoing rise of free, valuable stuff that’s available to consumers online and offline. From AirAsia tickets to Wikipedia, and from diapers to music.

FREE LOVE thrives on an all-out war for consumers’ ever-scarcer attention and the resulting new business models and marketing techniques, but also benefits from the ever-decreasing costs of producing physical goods, the post-scarcity dynamics of the online world (and the related avalanche of free content created by attention-hungry members of GENERATION C), the many C2C marketplaces enabling consumers to swap instead of spend, and an emerging recycling culture.

Expect FREE LOVE to become an integral if not essential part of doing business.

Read the full report online or download the report here.

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