A Definition of Service Design

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The Copenhagen Institute of Design has a nice definition of Service Design:

Service Design is an emerging field focused on the creation of well thought through experiences using a combination of intangible and tangible mediums. It provides numerous benefits to the end user experience when applied to sectors such as retail, banking, transportation, & healthcare. Service design as a practice generally results in the design of systems and processes aimed at providing a holistic service to the user. This cross-disciplinary practice combines numerous skills in design, management and process engineering. Services have existed and have been organised in various forms since time immemorial. However, consciously designed services that incorporate new business models are empathetic to user needs and attempt to create new socio-economic value in society. Service design is essential in an knowledge driven economy.

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3 Comments, Comment or Ping

  1. My colleague Marc started an initiative: One line of Service Design.

    one-line-of-service-design”

    We find, here in Holland, that it’s still hard to explane what Service Design is and what the benefits are. So every initiative to come up with a better understanding of the work-field is great.

    Of course we love to hear from you what your ‘One line of Service Design’ is. We’ll put all input on our wall end update the photo’s daily.

    Regards, Marcel

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