Information about IDEO is rare and even though this presentation is already from 2005 it is still highly interesting and provides a good overview of IDEO’s design practice.

Making a valuable contribution to many types of business is the story of IDEO. The application of their expertise is moving from the more traditional product design to the recent application of design thinking to service and customer experiences for everything from hospitals to the GUI on cell phones.

The design process, the people and the culture of IDEO are world-renown for their ability to combine intellectual prowess with intuitive, human-centred design which generates marketleading results. As the applications of IDEO’s design expertise become more diverse, Tim sees IDEO’s design process being used as a navigational tool for discovering the right problem, more than simply designing the right solution.

Tim presentation focused how IDEO harnesses the talents of both their staff and their customers to gain the insights that they harvest into tangible outcomes for business.

Download the presentation here.

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