Not a lot is written about Jonathan Ive, the creative genius behind most of Apple’s products. The Independent has a short article about him and Jonathan explains his understanding of design.

"The word design is everything and nothing. We think of design as not just the product’s appearance, it’s what the product is, how it works. The design and the product itself are inseparable."

On the relationship between design and experience

"And when I say the product I mean the product in its total sense, the hardware and the software, the complete experience that people will have. We push each other, we’re very self-critical and we’ll take the time to get the product right."

Read the full article here.

Here is another article from 2006 about him: BusinessWeek: Who is Jonathan Ive?

Subscribe here to automatically receive the next article via eMail.