Comments on: The one thing you need to know about creating a remarkable retail shopping experience

By: CX Wrap-Up: January 12 - 18, 2009 « The Experience Design Scout

CX Wrap-Up: January 12 - 18, 2009 « The Experience Design Scout — Mon, 19 Jan 2009 11:51:02 +0000

[...] The one thing you need to know about creating a remarkable retail shopping experience. A strong brand experience is one that holds across channels. Bernhard at ‘The Customer Experience Labs’ talks about the (offline) retail experience. “Customers want to experience what it is like to own your products – your shop should be designed to help create these “product discovery experiences”. I’ve written a post about this a long time ago, just after I visited the Nespresso store in Paris. Although you can touch and try the product, it feels as if it is just a big store rather than a place where customers can learn more about the brand and its products. [...]

By: Bernhard Schindlholzer

Bernhard Schindlholzer — Tue, 13 Jan 2009 10:00:25 +0000

Chris,

you raise a good point. In the online world, the product demo is essential tool to understand the benefits of a product.

Feature lists help customers make a decision whether you want to try, if they try, a good demo will help you make the sale.

Bernhard

By: chris kluis

chris kluis — Tue, 13 Jan 2009 01:17:58 +0000

I think this holds true for nonretail items as well.

How many people utilize a service like http://www.zoho.com or 37Signals products because they can demo them first?