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	<title>Comments on: The missing value proposition of sustainability</title>
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	<link>http://www.customer-experience-labs.com/2009/04/01/the-missing-value-proposition-of-sustainability/</link>
	<description>Design.Remarkable.Experience</description>
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		<title>By: Tesla Roadster the Next Generation Sports Car</title>
		<link>http://www.customer-experience-labs.com/2009/04/01/the-missing-value-proposition-of-sustainability/comment-page-1/#comment-29950</link>
		<dc:creator>Tesla Roadster the Next Generation Sports Car</dc:creator>
		<pubDate>Sun, 29 Nov 2009 16:12:18 +0000</pubDate>
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		<description>&lt;strong&gt;Tesla Roadster the Next Generation Sports Car...&lt;/strong&gt;

This is the greatest car ever. Can you imagine to ride all day with the pleasure of Porsche GT3, and to pay about $10 for this. It is just amazing!!!...</description>
		<content:encoded><![CDATA[<p><strong>Tesla Roadster the Next Generation Sports Car&#8230;</strong></p>
<p>This is the greatest car ever. Can you imagine to ride all day with the pleasure of Porsche GT3, and to pay about $10 for this. It is just amazing!!!&#8230;</p>
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		<title>By: ken O'Byrne</title>
		<link>http://www.customer-experience-labs.com/2009/04/01/the-missing-value-proposition-of-sustainability/comment-page-1/#comment-27569</link>
		<dc:creator>ken O'Byrne</dc:creator>
		<pubDate>Mon, 21 Sep 2009 16:17:35 +0000</pubDate>
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		<description>Hi 
Great article, but what if there is a very similiar product available from two competitors - like to energy supply companies. Do you think the consumer will pay any more for the green energy v&#039;s the slightly brown? or if there is no price advantage, can a sustainability message encourage choice of one product over the other?</description>
		<content:encoded><![CDATA[<p>Hi<br />
Great article, but what if there is a very similiar product available from two competitors &#8211; like to energy supply companies. Do you think the consumer will pay any more for the green energy v&#8217;s the slightly brown? or if there is no price advantage, can a sustainability message encourage choice of one product over the other?</p>
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		<title>By: Zack Perry</title>
		<link>http://www.customer-experience-labs.com/2009/04/01/the-missing-value-proposition-of-sustainability/comment-page-1/#comment-17984</link>
		<dc:creator>Zack Perry</dc:creator>
		<pubDate>Mon, 06 Apr 2009 20:11:06 +0000</pubDate>
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		<description>I keep waiting to see a product company use a &quot;what to do after use&quot; benefit statement. Or here is how to dismantle and use in other scenarios.  

This is part of the value prop for customers.  Good article.</description>
		<content:encoded><![CDATA[<p>I keep waiting to see a product company use a &#8220;what to do after use&#8221; benefit statement. Or here is how to dismantle and use in other scenarios.  </p>
<p>This is part of the value prop for customers.  Good article.</p>
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