Comments on: Only 8% of Internet user know what a browser is, do we have to rethink how we market browser?

By: What is a Browser? « Tape Noise Diary

What is a Browser? « Tape Noise Diary — Mon, 22 Jun 2009 16:57:59 +0000

[...] Customer Experience Labs Possibly related posts: (automatically generated)The Science of RumorsThe Viral Video is Dead, Long [...]

By: Pete Bevin

Pete Bevin — Mon, 22 Jun 2009 13:16:05 +0000

I think people are assuming that if it’s Google asking, the answer will have to do with search engines.

By: James

James — Mon, 22 Jun 2009 07:43:50 +0000

The reason why people don’t know what a browser is, is that Microsoft doesn’t want them to. Don’t get me wrong, I love Microsoft.
Their business model – make our vision everybody’s vision:
PC == Windows
PC+Internet == Windows + icon on desktop called “Internet (Explorer)”

How many people do you think know what a “file manager” is?
Just give them their “My Documents” and leave them alone.

All (99.9%) of computer “users” use 0.1% of the software features available to them. Microsoft is OK with that. As long as they keep paying them (via OEMs) they don’t care if people are even able to turn the PC on. So why bother educating them. This might be dangerous! Just make it easy and shiny.

By: dyno

dyno — Mon, 22 Jun 2009 05:47:02 +0000

browser is a commodity – I agree with your opinion. People are interested in completing the tasks. Whatever helps them to complete the tasks they adapt it. Opera Unite is right in its approach. Tonido also provides multiple powerful applications in a browser UI as Opera. Google chrome intends do the same by integrating Native Client.

By: Keep it simple… 5 tips for better sales online (Small Business E-commerce Link Digest - June 19, 2009)

Mon, 22 Jun 2009 04:29:05 +0000

[...] For a perfect example, take a look at this Google video asking people in Times Square what a browser is: (Hat tip: The Next Web & Customer Experience Labs) [...]